She rebuilt her whole business with AI, starting with "never use teal"

Most of us don’t have to think twice when we sign up to attend an event. We rush through the homepage, fill out the registration form, and add it to our calendar. Meanwhile, some people are shut out of the room before the event even happens.

Kesha Moore notices, because she lives it. She runs Rolling With Keke, a solo event-strategy shop she launched after a layoff in December, and she does the work with both visible and invisible disabilities that, as she puts it, "zap my energy." She came to LinkedIn looking for a job and ended up building a company instead. So when people told her that leaning on AI made her work less her own, she had a short answer. "Why not use it?"

Here's what "using it" actually looks like for her.

She built her entire website by hand in HTML using ChatGPT, and hosted it cheaply because she couldn't afford to pay a designer. Changing a page is now a sentence, not a two-week wait on a developer.

Then she made the whole thing accessible. She took guidance from an accessibility specialist, fed it into ChatGPT, and rebuilt every page and PDF around it. One tip she passed me: never use teal, because for people with vestibular disorders, it reads as motion. She even turned down the volume on her own brand purple.

Her research runs through Perplexity. She pulls real information on how accessibility affects business decisions, turning a three-hour data hunt into ten seconds, then verifies the figures herself before she ever uses them. While there’s not much out there on disabled planners in the industry, she’s going beyond Perplexity to conduct her own research to fill in the gaps.

Her back office is a cast of ChatGPT personas. One is a legal arm that helped her draft a 48-page services agreement, which she had no framework for on her own. Another handles the parts of the job nobody romanticizes, the event workbacks and the 5,000-line spreadsheets she hands over with a simple "read this, break it down, make it digestible." Her logo, her terms pages, her brand palette, her content calendar, all of it had a hand from AI.

The way she puts it:

She's careful to call herself an ethical user, with a human always on top, but the tool cut her cognitive load roughly in half and, in her words, opened up the playing field.

Kesha proves that you don’t need a big budget or a large company to get the most out of AI. She’s truly able to do more with less using AI. For Kesha, there's a harder edge to it, too. An inaccessible site costs you more than a missed audience. It's a real liability, and the lawsuits are already happening. Her bet is simple. If accessibility is her niche, her presence has to prove it.

And for everyone else, there’s no excuse either. AI makes it easier than ever to ensure both your event and your website are accessible to all.

This week, she hits six months on her own. You can find her at rollingwithkeke.com.

Till next time,

Noah

Do More With Less Using AI

PS:  What's one thing you've made more accessible this year? Reply and tell me. I'd like to feature more of this.