Do More With Less Using AI (Issue 02)

THE PROBLEM: Creating a sponsorship strategy and finding/securing sponsors for your events is time-consuming and often involves creating dozens of customized proposals, tracking multiple conversations, and managing complex follow-ups.

THE SOLUTION: The AI Event Sponsorship Expert helps you audit your sponsorship strategy, fill in the gaps, and create compelling proposals that highlight the unique value of your event to potential sponsors.

HOW TO USE IT:

1. Provide your event details (name, date, expected attendance, audience demographics)

2. Describe your sponsorship goals and target industries

3. Upload any past sponsorship decks or success metrics (optional)

4. The GPT will audit your sponsorship strategy, educate you on creating your own, or help you generate customized sponsorship tiers, benefit packages, and outreach templates

THE TAKEAWAY: Event professionals can apply this same methodology when pitching sponsors or evaluating which sponsorships to pursue themselves:

Step 1: Calculate quantitative benchmarks using CPM (cost per 1,000 impressions)

• If your sponsorship package costs $5,000 and reaches 2,500 attendees, the CPM is $2,000

• Compare this to industry benchmarks like LinkedIn ads ($50-100 CPM for B2B)

Step 2: Add qualitative assessment to justify premium pricing

• Event audiences are typically more engaged than digital ad viewers

• Sponsors gain credibility through association with your event brand

• Your audience is likely more targeted than generic digital audiences

• In-person connections have higher conversion potential than digital impressions

This framework gives you a concrete way to demonstrate value to potential sponsors while providing a common language for decision-making. As MJ suggests, start with small sponsorship tests before scaling to larger investments.

Use AI to generate customized versions of this analysis for each potential sponsor, highlighting the specific metrics and benefits most relevant to their marketing objectives.

What the heck is an AI agent?

Jeremiah Owyang, General Partner at Blitzscaling Ventures and founder of the Llama Lounge AI community, is forecasting a fundamental shift in how we interact with technology: "The dominant entity on the internet and the intranet will be AI agents, not humans."

In his keynote "Agents, Agents, Agents," Owyang explains how AI agents differ from today's AI assistants:

• They can work while you're sleeping

• They self-task without needing prompts

• They have memory and learn over time

• They can recruit other agents to complete complex tasks

Owyang predicts. This revolution means your future customers might not be human at all, but AI agents representing humans—fundamentally changing marketing, e-commerce, and the internet itself.

His forecast: By 2026, search engine traffic will drop 25% as humans increasingly rely on agents to navigate the internet for them. Companies like Salesforce and HubSpot are already launching enterprise AI agents, while startups like Multion and Skyfire are enabling consumer-facing agents that can shop online and book services autonomously.

Want to bring Jeremiah's visionary insights on AI, business, and humanity to your next event? As a speaker at venues like TED AI, Web Summit, and global conferences across five continents, he delivers engaging keynotes with pragmatic advice for business leaders. Book him through Speak About AI or reply to this email for details.

🎭 Event Manager @ Zócalo Health (Remote | CA, USA) – Use your bilingual skills to manage community health events across California counties. Must be comfortable with 80% local travel and passionate about Latino healthcare access. Apply here

💼 Director of Event Marketing @ Box (Redwood City, CA | Hybrid) – Ready to lead event strategy at the enterprise level? Drive growth through innovative event marketing for a leading B2B SaaS company. Apply here

🎓 Event Team Intern @ Diligent (New York, NY | On-site) – Perfect opportunity for students or early-career professionals to gain hands-on experience with user conferences and corporate events. $20/hour! Apply here

🚀 Events Activation Manager @ EagleView (Remote | U.S.) – Lead and execute in-person and virtual event activations including trade shows, webinars, and customer events. $67,000-$88,000 + bonus eligible. Apply here

Check out the full spreadsheet with 100+ up-to-date event jobs here.

Are you hiring? I can spread the word. Reply to this email with any job opportunities and I’ll add it to the sheet!